mPodsTM |
Explore mPod Case Studies: | ||
Thought Leaders: Douglas Rushkoff | Lifestyle Brands: Vehicle TV | Entertainment Networks: Heart TV |
? What could you create with:
Web RTC video conferencing
Customizable AI chat
Web Audio API audio sequencer
Web Audio API audio sample player
Audio synchronized storytelling
Video synchronized storytelling
E-commerce & V-commerce
Geolocation
Social media integration
Product database integration
Intelligent agents
Fuzzy logic |
What will you create with your mPod?
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From Cuneiforms to mPods Since the beginning of time, humans have found new ways to express themselves and tell stories, each way becoming more sophisticated. Give a human a rock and they will create a tool which can build villages and musical instruments to entertain that village. We are, and always have been - creators and storytellers. Today, mPods is the superior platform for artists to express themselves and tell their stories - to the entire world. Why mPods? Four reasons. First, mPods support what we call The Seven Elements of Digital Expression (The SEDE) pronounced "the seed." At the end of the day, artistic expression in the digital world comes down to seven elements. Text, pictures, graphics, audio, video, animation and interactivity. These are all the elements the artist has to work with today (without being physically present) so the artists tools need to support all of them - and support them well. mPods does this by letting the artist combine one or more of The SEDE's anyway they want to express themselves and "tell stories." Think about how far Mozart, Shakespeare, and Kubrick took just one element in their day and how far Google (text) Twitter (text) and Instagram (pictures) took just one element today. The awesome reality is we've only scratched the surface of what is possible. The Mozarts, Shakespeares and Kubricks of tomorrow will master many if not all of the seven elements to leave their mark on the world and need a tool that will not limit that mastery. mPods is that tool. Second, mPods use "Open Technology" and therefore run on any device, (e.g., desktop, laptop, mobile, tablet, etc.) The days of large corporations locking content into black boxes as was done in the past with record players, radios, cassette players, CD players, DVD players MP3 players and MP4 players are over. We are living in a new Renaissance much greater than even 5 years ago with the global spread of Internet access and mobile devices. But you do need the right tools and mobile is the most important target device for content today. iPhone apps and Android apps require special programming languages that run only on the their respective devices and not on all devices like mPods do. That is why Bjork had to do separate apps for each device and only support iPhone/iPad for her latest app. We believe the future is to require no programming and let the creator use HTML, javascript and CSS for special features if they want to go beyond what mPods can do today as this will ensure the content can be experienced on all devices and not require great efforts to deliver. Third, mPods is a "Framework" specifically designed from the ground up to deliver Art. mPods have a standard framework which enables people to instantly recognize what they are and know how to use them. Also, by using a framework, you can go from idea to finished product much easier and faster by focusing on creating Art and not technical issues. In fact, almost all of the websites and apps you love use frameworks for this reason. The framework on the fan side (The mPods themselves) negates your fans having to learn a new interface and what everything does when they first encounter your mPods. This is no small matter and in fact why many great digital works of Art ultimately did not reach more people. In the design world these are called "affordances" and "wayfinding." With good affordances and wayfinding users know what things do and where they can go right away. Have you ever tried to open a door the wrong way (push vs. pull?) That was not your fault, that was the designers fault for not making it obvious which way the door works. The last thing an Artist wants to do is make his or her fans feel stupid by having their Art be difficult to experience. When a fan looks at your mPod they know exactly what everything does even if they never saw it before. This is because logical affordances and wayfinding are built-into mPods and take the best concepts from websites, apps and social media and integrate them in a way which makes sense for the artist and the fan. mPods provide the framework, you as the artist bring the mPod to life with your own content using one or more of The SEDE's without having to build an app from scratch with programming. Fourth, mPods have a built-in Viral Feedback Loop. mPods are designed from the ground up to be shared across all devices to attract new fans. The classic early example was Hotmail having a link to hotmail.com at the bottom of every email to invite every single person who received an email to get their own Hotmail account. Almost every popular Website and App today has a viral feedback loop built-in. However, one of the problems with creating a dedicated iPhone or Android app is all you can do is point someone to the app stores and have them pay/download to get the app. That can be a hard sell even if they have the right phone your app is made to work on. mPods have multiple viral feedback loops built-in but do not rely on app stores to make them work. mPods work on iPhone, Android, desktop, laptop, mobile and tablet. Your canvas is blank and ready for you to "paint the world in new ways." |
mPods Features:
Your own custom Direct to Consumer or Direct to Fan App that runs on all devices, (e.g., laptop, desktop, mobile, tablets) You own url (optional) For example, mpods.app/you AI Chat Video Conferencing Messaging Works with Bandcamp, Topspin, Beatport, SoundCloud, CD Baby, ReverbNation, Bandzoogle, iTunes, Amazon Music, Google, YouTube, Facebook, Twitter. etc. so long as you follow the given services terms of service. Violations will not be tolerated. Instantly updateable instead of taking weeks or months like iPhone and Android Apps Link from any social media, website, blog, etc. to your mPods Built-in "scripting" capabilities for continous playing of your content and custom storytelling with your Art. Embed your mPods into your website, other websites, social media, blogs, etc. and let your fans do the same
This is a big one! Sell your own advertising space for your content instead of someone else getting rich off it
Create a persistent two-way communication channel between you and your fans
Better manage and deliver your tracks, videos & other content
Get in-depth stats of who is listening to and buying your music and videos. You own the customer, not somebody else.
Control & license your content for commercial use directly for better deals
Minimize/stop pirating of your content
Broadcast messages directly to one or more fans or groups of fans for special announcements and offers directly in the mPods
Built-in "viral feedback loop" for gaining more fans
Serve your content from anywhere you want, (e.g., social media, mpods.app, your website, dropbox, etc.)
Better manage your career from one central place you control
Let your fans login to your world, not somebody else's
Create QR code tickets for shows with no added fees
Crerate QR code links to your mPods from the physical world
Create links to Landing Pages, other websites, etc.
Trumpet upcoming shows, special announcements, etc. from the mPods home screen
Export email addresses, customer info as standard comma separated values (csv) or tab-delimited files to use in other marketing applications
Much more! |
Spotlight - mPods for Singers & Musicians | |
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Cutting edge artists like Todd Rundgren, Peter Gabriel and Prince have created innovative music products to enhance their creative expression and interact with their fans in new ways. Now you can do the same with artist tools they could have only dreamed of having. mPods are your "digital mothership" enabling you to freely link to and from any other website, social media or service you use today or will use tomorrow to market and sell your content, (e.g., Bandcamp, Topspin, Beatport, SoundCloud, CD Baby, ReverbNation, Bandzoogle, iTunes, Amazon Music, Google, YouTube, Facebook, Twitter, etc.) so long as you own the content or have licenses and follow the terms of service on each given service. Mix and match where the content you present in your mPods comes from or serve it all from mpods.app for better protection. mPods connects your sprawling online presence in a way that is manageable and focused for you and your fans. |
We think you will agree mPods are the best way for singers, songwriters, musicians, bands, Dj's, producers and other creative artists to deliver their tracks, videos and other content to their fans. mPods bring the artist and fan closer than they could ever get before. Why sell a one-off mp3 on a service you have no control over that takes a big piece of your money leaving you with no idea who even purchased your music when you can offer a custom App that runs on all devices and provides instant ongoing two-way communication between you and your fans? Use social media to put snippets of your tracks and videos up but drive traffic to your mPods to get your fans into your world instead of somebody else's - which is really where your fans want to be anyway. |
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